Economic prosperity

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As part of our civic agreement we will deliver an inclusive, sustainable, long term economic recovery which ensures Nottingham and Nottinghamshire is a prosperous place to live, work, study and invest.

In order to achieve this we will:

  • Provide innovation, enterprise and skills support for employers and communities with a focus on digital and data.
  • Undertake joint marketing campaigns.
  • Develop place advocacy and investment.
  • Support culture, arts, and heritage.
Helping local businesses improve their productivity through innovation

We are collaborating to deliver a range of support to local businesses to enable them to grow, innovate, diversify, or become more efficient and sustainable.

A prime example of this is a project funded by the European Regional Development Fund (ERDF) and delivered jointly by the University of Nottingham, Nottingham Trent University, and the University of Derby.

SMEs in the D2N2 area were offered tailored support via postgraduate placements, developing and delivering meaningful and sustainable productivity improvements within businesses with the aim of enhancing their competitiveness.

Introducing local SMEs to the potential of immersive technologies

Initially launched in 2021, Live Experiential and Digital Diversification: Nottingham (LEADD:NG) is a £1.6 million collaborative project between the two universities, partially funded by the European Regional Development Fund (ERDF).

By combining their immersive technology expertise to work with local businesses, both universities have introduced SMEs to new technologies and helped them develop viable products. With a particular focus on the visitor economy and creative and digital industries, the project offers access to the University of Nottingham’s Mixed Reality Lab and technical support for new product development.